Institutional Identity Manual of the Universidad de Guadalajara (2025)

La Universidad de Guadalajara It is a bicentennial institution whose mission is to provide upper secondary and higher education, develop scientific research, and disseminate the various manifestations of science and culture. Throughout its different stages, the history of our university has been written in its classrooms, hospitals, laboratories, preparatory schools, and university and research centers. Multiple generations, committed to knowledge, have contributed to building this public good of knowledge and social commitment that it represents. Universidad de Guadalajara. 

Based on its historical legacy, as well as the present and future challenges of the Red Universitaria de JaliscoThis institutional identity manual has been prepared to effectively convey the institutional image and contribute to strengthening university identity and promoting its principles and values. Given the wide range of applications, sound judgment is advised for its implementation and adaptation to specific situations. It is crucial to apply the institutional image as efficiently as possible, in accordance with the needs of each entity within the university. Red Universitaria de Jalisco and always seeking to meet the criteria of sustainability and environmental care. It is pertinent to emphasize that the malicious use of the institutional image of the Universidad de Guadalajara by members of their community or people outside of it will constitute an offense punishable by the corresponding legal systems. 

In addition to being published in physical format, this manual will be available on the website www.identidadinstitucional.udg.mx where various downloadable formats can also be found that will facilitate the use of some of the applications contained herein, to project an image that synthesizes tradition and modernity, solidity and renewal.